Printing Isn't Dead. It's Evolving with Meaning

Over the last couple of days, this one line has made headlines across news channels and social media after Sabyasachi said it at the Indo-French Luxury Symposium. For those unfamiliar with the fashion industry, Sabyasachi is a renowned fashion designer, celebrated for his luxurious and iconic Indian couture.

What he said holds great relevance not just for fashion — but for all of us in paper printing and paper packaging.

Delhi Time Article for Printing is Back, Bold statement for Paper & Paper Packaging industry.

Here are some powerful takeaways from his statement:

• Consumers are seeking tactile, physical, and human experiences
• Print offers a larger-than-life presence and leaves a lasting impact
• People want to connect physically with content — print fulfills that need
• A brand’s image can’t be measured through a passing image on a screen
• In print, scale and quality matter — they let brands differentiate themselves
• On digital screens, brand communication is limited by mobile display sizes

A Shift in Budget, A Shift in Mindset

Our recent visits to corporate clients show a visible shift — many businesses are reducing social media budgets for financial 2025 — 2026 year and they are instead focusing on high-conversion marketing tools like printed brochures and catalogues.

These tools foster human-to-human connections and boost sales conversion — something digital often fails to do due to information overload and short attention spans.

Too much scrolling, less emotional connection connect with brand

Why Print Creates Trust and Impact

We’re not against digital, but the truth is: print builds trust.

In the AI era, anyone can design visually appealing digital content. But you can’t fake good printing. From paper selection to finishing, quality offset printing ensures brand perception remains strong.

When consumers read printed content, they are focused, engaged, and receptive. In contrast, on digital screens, their attention span barely lasts 8–10 seconds — often interrupted by notifications or distractions.

Eco-friendly kraft box that builds brand trust and encourages repurchase through natural, minimal, and sustainable packaging.

Real Branding Means Real Recall

Print has a physical presence. And that matters.

Holding a high-quality printed brochure or a premium catalogue in hand leaves a stronger impression than scrolling through a digital ad. It’s like walking into a Tata showroom versus a Rolls Royce one — the difference is in the experience.

That experience creates deeper branding and much higher recall value.

At Printwell, we’ve seen how powerful this emotional experience can be when brands invest in thoughtful design, tactile papers, and specialty finishes.

No Connection, No Conversations

In the age of chatbots and automation, consumers are craving meaningful connections.

Paper printing and premium packaging allow your audience to feel the product, explore details, and engage with your brand’s message physically.

• Brochures
• Catalogues
• Rigid Boxes & Luxury Packaging
• Drip-Off, Embossed, and Debossed/Embossed Foils

These aren’t just tools — they’re experiences. When done right, they create a sense of belonging and emotional value.

Eco-Friendly Printing = Responsible Branding

High-quality and eco-friendly printing shows your brand cares — not just about aesthetics, but about the planet.

Today’s consumers notice the paper you use, the coatings you apply, and whether your packaging is recyclable or biodegradable. Sustainable printing:

• Reinforces your brand’s integrity
• Encourages re-purchase and referrals
• Elevates your market perception

At Printwell, we’re helping brands shift to eco-conscious packaging without compromising on quality or visual appeal.

Eco-friendly paper board hanger sample designed for retail display, promoting sustainable branding and plastic-free alternatives. Such practices higher brand recall.

Let’s Talk Numbers: Why Print Works

Sales Increase
According to the Data & Marketing Association (DMA), direct mail — which uses premium print — gets 5x better response rates than email.

Brand Recall
Research from The UPS Store shows that consumers retain up to 70% of printed information — versus just 10% from digital.

Brand Value Perception
A Nielsen study revealed that premium printed materials can increase the perceived quality of a brand by 30%.

Sales Conversions
The DMA also found that print-based direct mail converts at 4–5 times higher rates than digital ads.

Print Isn’t Just Back. It’s Essential.

Your brand deserves to stand out. In today’s noisy digital world, print creates calm, trust, and connection.

It’s not about replacing digital — it’s about adding print where it matters most.

Let’s Work Together

If you’re ready to bring more impact, recall, and connection to your brand through premium printing and packaging