How Ceramic Tile Brands Use Brochures & Sample Kits to Win Customers

How Marketing is Evolving in India’s Ceramic/Tiles Manufacturing Industry

The way ceramic and tile brands present their products is evolving. Brochures, catalogues, tile display kits, sample boxes, and tile binders are no longer just promotional tools — they are essential in shaping purchase decisions. High-quality print materials and display solutions help architects, interior designers, and consumers visualize, feel, and experience real tile samples, playing a vital role in this highly competitive market. This shift is redefining how ceramic manufacturers approach marketing, as tangible samples and premium print materials create a more engaging and persuasive buying experience.

Premium tiles need premium marketing! Explore how stone sample kits, tile brochures, and catalogues are transforming the way architects, interior designers, and dealers choose the perfect tile

Insights from Recent Brand Campaigns

Marketing in India’s ceramic and tiles industry has transformed, with brands prioritizing premium positioning. Leading companies have moved beyond traditional dealer promotions, embracing high-end print and display solutions.

Real-World Examples of This Shift:

✔ Somany Ceramics — ‘Zameen Se Judey’: Showcasing a connection between culture, lifestyle, and strong roots, reinforcing a premium brand image.

✔ Simpolo Ceramics — ‘Tile Ho Toh Simpolo’ (with Gujarat Titans, IPL): A high-visibility campaign linking premium tiles to a strong national presence.

✔ Asian Granito Limited (AGL) — ‘Premium Ka Papa’: This campaign has enhanced AGL’s brand perception, positioning it more prominently among architects and designers.

These examples highlight how brands are focusing on premium tiles and upgrading their marketing strategies. Traditional marketing methods no longer suffice — brands must embrace high-quality catalogues, sample boxes, and display solutions to stay competitive.

How Print Marketing is Reshaping the Ceramic & Tile Industry

Post-COVID, many companies shifted towards digital catalogues and e-catalogues, expecting digital marketing to replace traditional print. However, with an average mobile screen attention span of just 8 seconds, digital content often gets lost in distractions, leading to lower conversion rates, longer purchase decisions, and weaker brand recall. Recognizing this challenge, ceramic and tile brands are once again embracing print marketing, realizing that tangible catalogues, sample kits, and display solutions offer a more engaging and persuasive buying experience.

In the following sections, we discuss current trends in catalogues and brochure printing, tile sample box making, and tile binder production, as well as the processes companies are adopting and typical volume requirements.

Designed for stone, tile, and marble sample packaging, this luxurious hard case box enhances brand presentation while ensuring durability and elegance

Brochures & Catalogues: The Foundation of Brand Communication

A well-designed brochure or catalogues is the first impression of a brand. These materials provide essential details on tile textures, finishes, sizes, and applications while enhancing brand perception.

• Paper Shift: Indian art paper is now being replaced with textured paper, enhancing the look and feel of tile displays.
• Title Process Shift: Most catalogues now include foiling, embossing, or debossing to enhance their premium appeal.
• Design Style: Brands are adopting minimalist design to create a clean, product-focused presentation.
• Quantity Trends: National brands print 2,000–3,000 copies, regional brands print 1,000–2,000 copies, and new product launches start at 1,000–1,500 copies.

High-end finishing options like Drip-Off UV, Spot UV, and Embossing add visual appeal and durability, ensuring brochures stand out in a competitive market.

Designed for stone, tile, and marble sample packaging, this luxurious hard case box enhances brand presentation while ensuring durability and elegance.

Tile Display Kits & Sample Boxes: The Decision-Making Tool

Tile sample boxes are essential for dealers and architects, allowing them to showcase products efficiently. These kits provide a hands-on experience, enabling buyers to evaluate texture, finish, and color in real-time.

• Product & Size: Rigid boxes or hard case boxes are used for 9mm & 12mm tiles, accommodating 6 to 30 tiles with a standard 3" x 6" size.
• 15mm Tile Consideration: 15mm tiles are better suited for tile handy binders than sample boxes due to weight constraints.
• Branding Trends: Foiling in brand colors is standard, while stickers on the tile backside provide technical details.
• Quantity Trends: Typically, 500 to 1,000 units are produced for architects and interior designers.

A well-designed tile display kit adds a premium touch to high-value tile collections and helps decision-makers make informed choices.

Premium Brochure Printing for the Ceramic & Tile Industry — Elevate Your Brand with High-Quality Designs & Finishes

Tile Binder/Handy: A Compact Yet Powerful Sales Tool

Tile handy binders have become an essential marketing tool for the ceramic and tile industry, helping brands showcase products efficiently to architects, interior designers, and dealers.

• Design Style: Most companies align tile handy/tile binder designs with their product brochures or catalogues for brand consistency.
• Size Variations: Common sizes include A4, 10" x 15", and 8.5" x 13.5", with 3 to 4 folds based on product needs.
• Product Application: Used primarily for 12mm & 15mm designer tiles, offering lightweight, portable solutions ideal for architects and designers.
• Quantity Trends: Most companies start with 1,000 units, followed by repeat orders of 500 units. Large brands order up to 2,000 units.

At Printwell, we specialize in tile handy binders with superior print quality and precision finishing, ensuring maximum impact in the market.

Bridging the Gap Between Print & Digital Marketing for Maximum Impact

The Future of Marketing in the Tile/Ceramic Industry

The marketing landscape for tile and ceramic brands continues to evolve. Future trends include:

• Integration of digital + print marketing to enhance customer experience.
• Luxury packaging solutions like rigid sample boxes for high-end product lines.
• Sustainable printing and eco-friendly packaging to meet rising environmental concerns.

Brands that invest in high-quality printed materials today will lead industry innovation, influencing consumer choices and strengthening brand loyalty.

Great ideas, like the finest tiles, are crafted over time — let’s brew a cup of coffee or chai and lay the foundation for something remarkable together!

Take Your Tile & Ceramic Marketing to the Next Level with Printwell

At Shree Printwell Offset Pvt Ltd, we specialize in premium brochure printing, tile sample boxes, and tile binders, helping ceramic and tile brands establish a strong market presence. Our expertise ensures high-quality printing, innovative finishing, and precision branding to elevate your marketing strategy.